Sumo (Free) Plugin – Review

Last updated on August 1st, 2017 at 09:50 am

I made a decision yesterday. Well, a lot of decisions: I changed my theme twice and went through a lot of different color combos before settling on the one I have now. Also had to choose three toppings and a sauce for my calzone. But I’m talking about my opt-in form. I stopped using Sumo yesterday.

I love Sumo. It’s so easy to use, the interface is always right there so you don’t have to click away from the page you’re on, and the number of great layouts and designs they have even for free users is ridiculous.

Sumo Bottom Bar
My previous Sumo bottom bar
Sumo Popup
My previous Sumo popup form

Pretty nice, right? Not that my current forms are bad, but… man I miss Sumo.

Here are a few things Sumo offers on their basic (free) plan.

Sumo Basic

List Builder

Their list builder is super simple. Choose your goal, your form type, design, visibility rules, and success message all without leaving your site’s page.

Sumo List Builder

There are six different form types: popup, scroll box, inline form, click trigger popup, welcome mat, and smart bar. There are also dozens and dozens of templates to choose from, along with options to change the colors. You can use A/B testing to optimize your form’s conversion rate. And how often do you want to show your opt-in form to visitors? Once a month? Every 13 days? Two seconds after they land on your site?

Once you’re done customizing your form, you write the success message you want to email your new subscriber. There’s a default form if you don’t feel like writing, or you can go ahead and write him or her an essay on beagles.

Social Sharing

Sumo Basic comes with an option to display sharing buttons, both on page and/or inline. You can control when these buttons are displayed; there’s not really much point in having people share your contact form, but you do want them sharing your posts.

Want people sharing your images and quoting your text? Activate Sumo’s Image Sharer and Highlighter to make it easy to share on Facebook, Twitter, and Pinterest.


Sumo will tell you all sorts of useful stats, like the number of views, shares, and new subscribers. They have snapshots that compare data from that last three weeks and nifty little tables and charts for your daily progress. You can also activate the Heat Map and Content Analytics apps to record campaigns on your pages. Another option is to hook it up with Google Analytics so that you don’t have to go outside of your site to check. I actually think Sumo’s interface is a lot cleaner than Google’s.

Why I stopped using Sumo

Sumo’s cheapest plan (not including the free one) is $29/month. Is that doable? Hell yeah. It comes with integration to 33 different email services so you don’t have to manually input each new subscriber. It also gets rid of their branding and gives you historical data, advanced filters, advanced display rules, and VIP support. All this + the free list builder, social sharing options, and analytics from above. The interface is clean, all of their features are easy to use, and the data collected is easy to read. So why not shell out 29 bucks a month?

Well with the number of subscribers I’m getting per day, it’s pretty easy for me to manually transfer the names and emails over to MailChimp. I don’t because I found plugins to do the work. The main reason for me getting an upgrade would be to integrate Sumo with MailChimp, and I just don’t need anything more than Sumo Basic quite yet.

Another reason? Because I’m pooorrrrr. My goal is to use as little of my own money as possible and to use my site to fund itself. So far I’ve spent $71.28 for the site and I hope I won’t be spending more in the next few months. The functions I need from Sumo can technically be replaced with other plugins. Will I eventually end up spending more money? Yup. I already have a wishlist in the back of my mind, like Customizr Pro and one day getting an upgrade for Sumo. But for now, I’m going to trudge along with my affordable hosting and free plugins.

My Recommendation

If you’re writing newsletters with any of the 33 email services Sumo can connect to and like the templates, then I recommend getting one of their Pro plans. Sumo’s forms look professional and their analytics are so nice.

If you don’t have many new subscribers per day, then I don’t recommend using Sumo for your opt-in forms. To see if you might be interested, go ahead and install the SumoMe plugin for free and mess with the designs. You can also use it for the social options.

There are alternative resources out there that will do similar things for you, though you may need to install a different plugin for each function. When you get to a point where your site’s getting bigger and you want those beautiful templates and charts and A/B testing options, you should definitely consider Sumo Pro. For now? Up to you, but I don’t recommend it.

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